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Chatting2 min read

Another Chatting Agency?

Before handing over a share of your revenue, ask what a chatting agency will deliver and how you will judge the result.

By 20MG · Reviewed by Kyle, CEO · Updated 2 October 2026

Another chatting agency telling you to hand over a share of your revenue, “only worry about traffic,” and leave the rest to them? It is reasonable to ask what you actually get for that fee.

A revenue promise made before anyone has looked at your traffic sources, content, page model or workload deserves skepticism. There is no universal lifetime-value target an agency can reliably promise every creator.

Ask what happens after the sales call

The useful questions are practical. Who covers the inbox? What happens at shift handover? Who checks message quality? How will you see sales, refunds, costs and the service’s own fees? If a team cannot explain those things clearly, a polished website will not answer them for you.

Ask for evidence relevant to your account, with permission from any creator whose data is shared. A screenshot needs a period, revenue definition and context. A result on one account does not establish what the same team will achieve on another.

A partnership needs a written scope

Agree the coverage hours, response expectations, approved tone, content boundaries, reporting and escalation route. Establish how access is authorized and removed, and check the current platform terms before adopting a tool or shared-access arrangement.

Understand the commission base. A percentage of gross fan payments is different from a percentage after platform deductions, and both differ from the creator’s profit after operating costs. Ask for a worked example and clear exit terms.

What a conversation with 20MG should establish

A useful call should leave you with a clearer view of your bottlenecks and the work a team could take on. It should also establish what remains your responsibility and how you will assess whether the arrangement is worthwhile.

Our view is that the case for a chatting team should rest on its process, fit and measurable delivery. Neither an income guarantee nor a claim to be the best agency is a substitute for that evidence. Explore chatting support or apply to discuss your account.

Before signing, compare your hiring options and agree how you will assess performance.

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